Emu constitute a low overhead business requiring minimal investments of labor or land. Emu adapt easily to poor or rocky land and many climates. They are an environmentally friendly livestock, producing little odor or manure.
Emu production can be a socially rewarding endeavor. Emu are naturally friendly creatures and can be tended by people of all ages, making them suitable for families.
The greatest time investment in raising emu comes during the laying season which is winter in the United States, providing diversity from Kansas's traditional agricultural enterprises. In addition, the oil and leather products are subject to different marketing risks than food and grain crops.
Farm tours and direct marketing of emu products promote positive relationships between the consumer and the emu producer.